Steve Jobs presentation is one of the world’s most talked-about topics. The mesmerizing manner in which he presented Apple and himself revolutionized the way the product was marketed.
Today, we will dwell deep into the secret chambers of the presentation techniques of Steve Jobs. These tips can be used to deliver an excellent PowerPoint Presentation to achieve your goals.
Let’s jump into it right away!
PowerPoint presentation slides
According to Visme, 91% of presenters feel more confident when they present a well-designed slide deck.
Now let’s see what Steve Jobs said about this.
“We may have the best product, the highest quality, the most useful software, etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.”
Truth be told! Regardless of your business goal, your presentation deck should be able to say to the audience all the best parts of your product/ service. Each slide in the deck needs to be carefully prepared for that.
Ordinary -> Extraordinary
Steve Jobs presentation always showed the extra effort to make it extraordinary.
Let’s quickly look into an example.
Other exhibitors had card tables and poster board signs during the launch of Apple II. Apple had a counter draped in black velvet and a large pane of backlit Plexiglas with Janoff’s new logo. They put on display the only three Apple IIs that had been finished, but empty boxes were piled up to give the impression that many more were on hand.
Likewise, you should explain the content to be remembered for showing off your knowledge and impressing the audience.
Blend key ingredients from other resources like Steve jobs presentation slides
Picasso had a saying- ‘good artists copy, great artists steal.’ We can see many instances from Steve Jobs’ life where he beautifully replicated this concept.
The Apple raid on Xerox PARC is sometimes described as one of the biggest heists in the chronicles of industry. Jobs occasionally endorsed this view with pride. And he has always been shameless about stealing great ideas.
You can blend in the key ingredients from the resources on the web. There will be PowerPoint presentation examples that will make your PowerPoint presentation slides the best available material on the topic. You can even repurpose the content on social media for content marketing.
Of course, if you are an ardent follower of Steve Jobs, you know this.
In his presence, the reality was malleable. He could convince anyone of practically anything. It wears off when he’s not around, but it makes it hard to have realistic schedules.
What’s that called? Definitely, not black magic. He was just so good at people.
Steve Jobs could change the minds of people he was through his unique way of talking and body language. With a bit of practice, you can seamlessly get inspired from that. And that will get you the desired outcome for your presentation.
Take care of the little big things
From Steve Job’s father, he had learned that a hallmark of passionate craftsmanship is making sure that even the aspects that will remain hidden are done beautifully.
Likewise, you can pay attention to every possible aspect of the presentation to showcase your inside out, such as,
- Begin your presentation with something astonishing to catch the audience attention
- Use emotional inflections in your voice to build a visceral connection with the audience
- Change the sound by varying the tone and pacing
- Interact with individuals in the audience in tricky ways, such as asking a curious question
- Make some jokes to lure the attention of the serious guy in the audience
- Skip explaining data by using infographics/ charts
Be prepared for the interactive session
On the day Jobs unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, “Did Alexander Graham Bell do any market research before he invented the telephone?”
Does that make sense to you? I doubt it. But, look at the attitude. Instead of giving the conventional answer, he presented the product as the greatest invention of the era. Likewise, be prepared for the interactive session to amuse the audience with killing answers.
Language of content
“Think different” is the famous tagline of Apple. You know there is a story behind it.
The team debated on the grammatical issue: If “different” was supposed to modify the verb “think,” it should be an adverb, as in “think differently.”
But Jobs insisted that he wanted “different” to be used as a noun, as in “think victory” or “think beauty.” Also, it echoed everyday use, as in “think big.”
Jobs later explained, “We discussed whether it was correct before we ran it. It’s grammatical if you think about what we’re trying to say. It’s not think the same; it’s think different. Think a little different, think a lot different, think different. ‘Think differently.’
Do you see that? Try to come up with powerful words in a minimalistic way that make the audience go home with something to think about even after the presentation.
No jargon like Steve Jobs Presentation
Time to quote Jobs.
“Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep”.
You can use the same concept in your PowerPoint Presentation. Avoid all jargon words and come up with simple words. Be sure to do the same while presenting it. It is not the right time to flaunt your vocabulary. So better be the most uncomplicated man in the room while presenting.
You can download the free templates here: Free Slides
Leverage latest technology
Steve Jobs’ team said that when technology enabled something new, he wanted to take advantage of that. If you can build a glass box with fewer elements, it’s better, and it’s at the forefront of technology.
Technological advancement is rapid, and make sure to use the latest versions of the PowerPoint Presentation.
The location of the presentation
Last but not least, the location matters if you have a choice to select it.
The introduction of the Apple II was scheduled to coincide with the first West Coast Computer Faire, to be held in April 1977 in San Francisco. Jobs signed Apple up for a booth as soon as he got the information packet. Steve jobs presentation background had to be secured right at the front of the hall as a dramatic way to launch the Apple II.
What PowerPoint presentation tips do we learn from this?
He knew that the location of the presentation is so important to make sure that every little thing is taken care of when he introduces the product to the audience. Likewise, if you have a choice to select a location, you need to ensure that,
- The place has a calm atmosphere that puts you at ease.
- You won’t be interrupted by anyone while making the presentation
- There won’t be any technical glitches such as internet instability
That’s it. So can I believe that you are all set to deliver a killer presentation? Wait. There is something you should know.
According to the big PowerPoint Study, GFK 2014, 40% of the time required to prepare a PowerPoint Presentation goes for formatting. What does that tell you? Indeed, you need help there.
Visual Spiders, the PowerPoint presentation company, is all ears to assist you in creating a stunning presentation design with our passionate design team to make a world-class design presentation and help you reach your business goal. Visit our services to make sure you nail the next presentation.
Related Content: Top Tips for Powerful Business Presentations