Creating a deck requires training and forethought. You should take clear measures to ensure a successful outcome when creating a webinar presentation that will be shared with a live audience.
We detail the steps for developing a webinar presentation, along with some examples and best practices, in our guide below.
- Research Your Webinar Topic
Be sure to first study the subject and take notes. This will make webinars much simpler to host.
Be sure to first study the subject and take notes. Example
You need to thoroughly investigate your subject matter before going live with any content — social media promotions, landing pages, or a webinar.
This is doubly valid for a webinar designed to communicate data and facilitate dialogue. Your leads and sales could improve the power of a webinar.
The demographics, frustrations, and motivation for attending the webinar are best to start by zeroing in on your audience. A company that offers PowerPoint Presentation design services can help to blend this beautifully.
- Finalise the Presentation Outline
Before fleshing out the webinar content, structuring your presentation will help you stay on track and cover your target points.
Some points take more time than others, and some may need to be split into sub-points. This method can be made simpler by developing a structure for the deck.
Later, you can also use this outline as a material index, and when you share it with your audience can serve as a marker for the presentation.
Attendees like to receive an agenda so that they understand how long the presentation will run, and the job is accomplished with an outline.
- Build a Webinar Presentation Template
Some of the major slides of every slide deck include:
- Company branding
- A title slide
- About slide
- Index slide with the agenda
- Q&A slide
- Call-to-action slide
- Thank you slide
You can download the free templates here: Free Slides
- Select Your Visuals
Instead, using visuals can promote the transmission of knowledge, but wisely choose your visuals.
The images should be important to your webinar’s content. Choose visuals that are not too noisy, but can be clearly seen with distinctive elements.
If you use a picture as the backdrop for your slides, add clarity to it so that you can still read the text on your slides.
Another visual form that can be useful in presentations is icons. In a short span of time, they exchange a huge amount of knowledge and add to your message’s meaning.
To add some humor to the presentation, you can also use memes, but choose them according to your subject.
- Prepare Call-to-Action Slide
Calls-to-action will motivate participants to visit your website, make a purchase, take advantage of a deal, or sign up for a different webinar.
It should not be a one-and-done deal for your webinar, it should inspire participants to continue their interaction with your brand.
Designating a slide for your call-to-action will ensure that the majority of your email does not get lost.
Offer participants a reason to come back to your company and include a powerful call-to-action in your presentation.
- Proofread the Presentation
You must proofread your text whenever you submit material to others, either internally or externally.
Typos, poor spelling, and errors appear unprofessional. When positioning yourself as a thought leader through your webinars, you want to avoid them.
Especially if you’re going to use them as webinars on-demand and continue with them to generate leads.
- Rehearse the Webinar Presentation
You will need to present the webinar to your audience. Designing the presentation is just one aspect of the entire webinar process.
Since webinars are streamed online, via the webcam, practice looking at your audience. Looking at yourself on the television is human nature, so this messes up the sightlines.
To give yourself more experience with the controls and viewing tools, run a trial of your presentation using the actual webinar program.
Related Content: How To Introduce Your Company Effectively In A Presentation