Since 1990, Nancy Duarte has been a Principal of Duarte Design. Her firm is located in the heart of Silicon Valley. Her love for concise, meaningful, and appealing corporate communications has opened possibilities for her in a world of cluttered and complex visual communications.
I will walk you through the key points from her to prepare a killer Corporate Presentation Design in this blog. Ready?
Creating a New Slide Ideology
According to a recent research conducted by the International Communications Industries Association, relatively few presentation professionals have undergone any graphic design instruction. And these are folks that work full-time at huge corporations creating PowerPoint!
It’s simple to make lousy slides, and it will have a negative impact on your career. Invest not only in your slides, but also in your own visual abilities. The other option is to unintentionally commit career suicide.
Source: Page 25, https://media.oiipdf.com/pdf/d61eeaf9-11b2-4ad8-bded-865871abea21.pdf
Show your brand value in the PowerPoint Presentation
Many businesses have forgotten or never appreciated the importance of branding. The brand is what a company stands for in the hearts and minds of its customers, rather than a name, logo, or tagline that reflects what the firm thinks of itself; to be successful, the company must have an emotional connection with the consumer.
Similarly, Professional Powerpoint Design frequently reflects the presenter’s agenda rather than establishing a relationship with the audience. This is problematic since, in terms of both attention paid to them and where they fall in the sales cycle, presentations may be regarded as the last branding frontier.
Presentations are frequently the last impression a customer receives of a company before a commercial deal is closed.
It wouldn’t take much for a company to differentiate itself from its competitors if it treated its brand—and its audience—with respect in its presentations.
Presentations are a powerful instrument for internal and external interactions with high stakes. Many of your important constituents’ perceptions of you and your firm will be influenced by this medium.
Source: Page 27, https://media.oiipdf.com/pdf/d61eeaf9-11b2-4ad8-bded-865871abea21.pdf
Use the right tool the right way
The number of words on a slide eventually prevents it from being used as a visual aid. You’ve been there before. The audience is reading the slides rather than paying attention to the presentation, the presenter is reading the slides rather than interacting with the audience, and the entire endeavor may have been better served by a well-written text or even an email.
The PowerPoint Presentation ecosystem
You rely on the interdependence of your ideas, images, and execution as a presenter. How many times as a member of the audience have you sat through a presentation only to question why you’re there when it’s too late to gracefully exit?
It’s tough to figure out the presenter’s aim and why it’s worth worrying about, even if he’s well-prepared and revved up like a televangelist. Most likely, the presenter concentrated on their “message” leg of the stool, cramming everything they know onto individual slides, but neglected to construct the “visual storey” and “delivery” legs of the stool as well.
You can download the free templates here: Free Slides
Responding to audience needs
It’s crucial to ask yourself questions about your audience before starting a presentation.
- What are their names?
- What are their requirements, and what can you do to meet them?
- How can the knowledge you have help them live a better life?
- After the presentation, what do you want them to do?
These types of questions are crucial for creating meaningful, resonant content.
Consider the audience to ensure that you are prioritizing their requirements and to provide a baseline against which you can evaluate your message.
Most crucial, highlight the advantages of your stance and create a call to action for the audience following the presentation. Getting the audience to follow through on your presentation, whether it’s to share knowledge or to attract people to a cause, is a problem. What are they supposed to do with the information you’ve given them?
You can repeat your message as many times as you want, but the audience won’t act on it unless you tell them what they’ll get out of it.
Now you know that PowerPoint Presentation has a lot of aspects to be taken care of. You don’t have to do everything by yourself. Leave the hard work to us, Visual Spiders- We have proved our worth by helping many companies over the years. Have a look at our services and decide the fate of your next presentation.
Insight Credits: https://media.oiipdf.com/pdf/d61eeaf9-11b2-4ad8-bded-865871abea21.pdf
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