What Not To Do When Using Images In Presentations

A picture may or may not be worth a thousand words, but it certainly enhances many a presentation. It adds interest to the topic and helps the presenter illustrate his point. And sometimes, it can even be used to create a dissonance which can be resolved during the presentation. But in our zest to create a positive impression, we often overdo them and end up ruining the presentation. Here are a few tips to remember when picking images:

  • Use Images That Are Relevant:

How many times have we come across images of a light bulb, or people shaking hands? These images are very generic and can be used to explain just about anything. Images are effective only when they are relevant to the content. If you cannot find a suitable picture, it is better not to use them at all. Sometimes, images can ruin the flow of the content. For example, if you are vividly explaining someone a concept of a dream home using an exquisite combination of words, do not make the mistake of inserting an image on the slide, unless you want to lose the audience. You want people to use their imagination and create a visual to go along with it – inserting a picture robs their creative power from them.

  • Keep An Eye On The Legalities:

We’re so involved in the creative aspect of a presentation that legal issues like copyright laws are hardly ever considered. Professional Powerpoint designers always consider copyright issues to be an equal component when preparing presentation slides. Before using an image, check its copyright status and make sure that you have the permission to use it. If the copyright for the work has expired and the image is available in the public domain, you are free to use them. You can also manipulate or adapt the image in such a manner that it now constitutes a new work. Or, sign up with a stock photo agency to use images that fit your description. Some people try and blur the watermark on images, or make the image very small. This could still get you in trouble; besides, it looks tacky and is a sure way tarnish your reputation.

  • Consistency Is Key:

Images used in every slide should be creative yet consistent. Sometimes, it better to repeat images or graphics than to use multiple images to explain the same concept. As a presenter, your goal is to encourage the audience to focus on the idea; using a different look and feel for image defeats this purpose.  PowerPoint Presentation designers eliminate this problem by creating a format that can be used for all the slides. For instance, images like the logo, website URL is placed in the same position on every slide. Use images that are similar in style. For example, if you are using abstract art on one slide, remember to use the same style throughout the presentation. Similarly, if you are using cartoons or screenshots, do not mix them with other art styles. Consistent images are easier to understand and also prevent audience attention from deviating.  For some presentations, combining different styles could enhance its appeal; feel free to mix and match if it takes your slideshow to the next level. But remember, the end result should be organized chaos.

  • Arrange Images Correctly:

Sometimes, you may have to include multiple images on a single slide.  Images can be of different sizes or orientations; the challenge here is to arrange these pictures so that they are aesthetically pleasing and yet fit the slide perfectly. You can do this by giving borders or frames to these images.

The key to using images for presentations is to use them sparingly and only when required. If you need help with a professional presentation or customized powerpoint templates, we have a team that’s just right for you! Drop us an email, or fill in the contact form, and we’ll contact you!