What’s next, now that you’ve agreed to outsource your infographics? It’s just half the fight
to get the extra budget, and now you have to learn to work well with this new vendor. To
effectively generate an infographic, it takes two sides, but you’re just in charge of one.
Here’s what you can do to monitor the process better and improve the chances of a
successful infographic.
1. Check the company overview
They need a coherent image of your business before you begin working with a new vendor.
Schedule half an hour to go about what your business is doing, who your rivals are, and
what obstacles you’re facing.
Try not to make this an interview that is organised, but a chat about what keeps you up at
night. From the stories of business disasters the organisation has encountered (and how
you responded to them), your suppliers can learn more about you than simple target
audience knowledge.
2. Show the previous contents
Pull together samples of past material you enjoyed and didn’t like, along with a business
summary. It’s all right to discover material from 2008 to illustrate how far you’ve come. This
is also when you want to study the guide to company style and go over any questions
about your brand that the vendor has.
There’s no need to restrict this session to your company. Present a few examples of
content you want from major brands or industry peers, and also highlight where you’re
going with aspiring content. With this, in the next few years, the new vendor will
understand where you expect to be.
3. Give them the context of the infographic
Never underestimate the importance of supplying your vendors with context:
If the IG is going to live on a different site than your own, your vendor could adapt the
template to suit the new audience better. They could create a two-part infographic that is
exposed once you subscribe if you are trying to increase email subscriptions.
The meaning of infographics also refers to the content. They will be able to concentrate
exactly on what you want by giving your supplier a reason to care about the issue.
4. Test their ideation skills
That is the problem of outsourcing ideation, or not externalising ideation. You may want to
have a concrete idea for your design vendor for the first infographic. This way, when they
begin to learn about your brand, you can guide them in the right direction. Later, by
sending three or four ideas for your approval, let them take over the process of ideation.
5. Set approval milestones at the beginning
You should be more interested in the development process for the first infographic. It’s
easier to over-communicate than to withhold your desires, despite what designers might
tell you. Make sure that, at least, your supplier offers an outline and a wireframe before
development. You may be able to accept a colour scheme and tentative art choices before
the first draft is even made, depending on the artist.
6. Provide feedbacks
If the role of the designer is to step-by-step communicate their actions, then it’s your
responsibility to provide thorough feedback. Make sure anything you want to be covered is
included and balanced the way you want when you study an outline.
7. Evaluate the process
Set up a post-mortem call to discuss the production process once the infographic has been
accepted and written. This is where designers will explore ways to change, and vice versa,
for you.
With their suppliers, every customer has a different process, which means success depends
on solving these issues early on.
8. Their work experience
Many designers realise the experience comes with liberty. Although it takes intensive
hand-holding for the first infographic, the next one would be simpler. Your supplier will
finally come up with brilliant ideas, create an outline that is consistent with your brand, and
on the first attempt, deliver a draught you love. The more you work with this vendor, the
more they know what you’re expecting.
Hope you got a fair idea on how to outsource infographics. It’s all right if an infographic
provider isn’t working out. A method that’s great for one customer is also a nightmare for
another. Try us maybe instead?
Visual Spiders is one among them who has helped several fortune 500 companies with the
latest visual communication techniques.
Check out the website to know more about the experts.
